I'm Carol Sitta.
I'm specialised in using neuromarketing-informed copy to turn words into money. I help SaaS and e-commerce brands write copy that is simple to understand and hard to ignore.
portfolio
Coming from sales and marketing, I know that objections are inevitable. Some are logical. Some are just a polite way of saying no.
Good copy gets there first – before the prospect even raises them.
The samples below are spec work. Each one starts with a strategy, a brief, and a clear goal. Followed by the copy. I worked on these projects from start to end.
FreshBooks
Financial Invoicing App for Freelancers
The main barrier in this project, between a freelancer and FreshBooks, isn't price or features. It's timing.
The ads and emails below were written to make "later" feel like a cost and a burden rather than a momentary comfort.
Many freelancers and sole entrepreneurs know their invoicing system is broken. They've been meaning to fix it. They just keep delaying it. The campaign moves a cold audience from awareness to decision, where the copy stops educating and starts converting.
The retargeting email picks up momentum, timed ahead of tax season, when the pain feels most acute — it turns curiosity into a free trial sign-up.
UI / UX Design / Development
UI / UX Design / Development
About
I’m a copywriter who thinks about business first.
With a background in marketing, management, and B2B SaaS, I've sat on the client side. I watched campaigns perform and fail.
I spent years figuring out why certain messages land while others do not. That experience shaped my writing process.
I specialise in email campaigns, ad copy, and e-commerce content for B2B and SaaS brands. I work with companies that want sharp communication, without losing the brand's personality.
I'm available for freelance projects and full-time roles.